Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness. Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability.
- Videos provide a 74% increase in visitors’ understanding of a product.
- 45.5% of Internet users view at least one video over the course of a month.
- An average user spends 16 minutes and 49 seconds watching online video ads every month
- 80% of users remember the videos they watch online
- 46% of users take action after viewing a video online
- Your website visitors are 64% more likely to buy a product after watching a video
- When video is included in email there’s a 2 – 3 times increase in Click through Rates
- When video is included in email there’s also a 51% increase in subscriber-to-lead conversion rates