According to Veronica Amus, a junior marketing associate with mni.com, this holiday season is expected to be the biggest shopping season yet, with many factors in play. Among the expectations for the 2016 holiday season are that shopping online and with mobile devices is on the rise. That's no surprise, the online market will one day in the not too distant future replace brick and mortar stores, and while that will not be tomorrow, most if not all of you reading this will make an online purchase this holiday season.
Another expectation, according to Amus, is that holiday spending in November and Decemaber is expected to reach $692 billion. People are willing to spend more of their dollars on holiday gifts for both others and themselves, and an estimated 41 percent of consumers plan to spend more money on gifts this year than they did in 2015.
Did you already start your holiday shopping? The majority of large retailers in America started promotions as early as September, and are extending sales into the new year, Amus claims. Carson Pirie Scott stores had their Christams trees and decor up by Labor Day in many places. Because of this extended season, and because of sales continuing throughout the months, the emphasis on Black Friday and Cyber Monday are waning, and this could mean fewer deals on those days.